VINTAGE 1982 DEWAR’S Scotch Whisky What’s in a NAME Cunard Cruise MAGAZINE COLLECTABLE PRINT ADVERTISEMENT | British & Far East Traders Lifestyle & Shopping Blog
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VINTAGE 1982

DEWAR’S Scotch Whisky

What’s in a NAME

Cunard Cruise MAGAZINE

COLLECTABLE

PRINT ADVERTISEMENT

 

DETAILS:
 
MEASUREMENTS:
8 1/8 INCHES X 11 3/4 INCHES
 
WHAT’S INA NAME?
A LOT WHEN IT’S DEWAR’S
 
JOHN DEWAR 1806-1880
DEWAR’S FIRST PREMISES
DEWAR’S MATURING
DEWAR’S EXPORT DRIVE
THE DEWAR HIGHLANDER
DEWAR’S POPULAR FACES
 
 

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BRITISH & FAR EAST TRADERS

 
 
 
JOHN DEWAR 1806-1880: John Dewar began his business as a canny Scot would. Cautiously, initially a local business, John Dewar extended it until orders were received from a wide area in Scotland. As a result of their father’s efforts, the sons of John Dewar inherited a stable and prosperous concern.
 
DEWAR’S FIRST PREMISES: A small wine and spirit shop at 111, High Street, Perth. John Dewar began his new venture in these humble premises in May 1846.
 
DEWAR’S EXPORT DRIVE: The first export drive was aimed at England. Once a London base had been secured, the Dewar family set out to conquer the world. Today, Dewar’s whiskies are enjoyed world-wide. Of the 250,000 bottles produced daily, 9 out of 10 are exported. England is no longer regarded as an export market!
 
DEWAR’S MATURING: After distillation, Scotch, malt and grain whiskies must be matured in wooden casks. This process, sometimes lasting as long as 15 years, transforms the spirit into a smooth mellow whisky, ready for blending and bottling. Dewar’s were the first firm in Scotland to bottle their own blended Scotch whisky.
 
DEWAR’S POPULAR FACES: Dewar’s “White Label” and Ancestor. These are the faces of Dewar’s that are recognised all over the world. Everything Dewar’s have learnt about making Scotch whisky during more than 125 years, goes into these bottles.
 
THE DEWAR HIGHLANDER: The symbol of the House of Dewar, the Dewar Highlander is known all over the world.
    
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