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VINTAGE APRIL 1988

LACROIX WOMEN’S COUTURE FASHION”

COLLECTABLES | ADVERTISING | FASHION |

COUTURE | LONDON | PARIS | SOCIETY |

LIFESTYLE | SHOPPING | DESIGNER |

LUXURY

DETAILS:

MEASUREMENTS:

59 cm X 37 cm

BRAND / BUSINESS / ADVERTISER:

LACROIX COUTURE

PUBLICATION / PUBLISHER:

HARRODS NEWS

THE HOUSE JOURNAL OF HARRODS

ISSUE 11 APRIL 1988

TEXTS / NOTES:

2 PAGES FULL SPREAD ADVERTISING ARTICLE

Oo la la – Lacroix!

Taking a look at the world of fashion

and demonstrating why women are dotty

on Lacroix.

The hottest news in Paris fashion

since Yves Saint Laurent

“Lacroix is the one person of the moment

whom retailers round the world want”,

saysClare Stubbs, Director of Fashion.

Harrods is one of 130 stores worldwide chosen to sell

the first ready-to-wear collection next autumn,

by 37 year oldFrench couturier Christian Lacroix,

the biggest news in Paris fashion since the emergence of

Yves Saint Laurent 30 years ago.

Clare Stubbs describes his work as“very theatrical, exotic and influential”.

Lacroix claims,“My inspiration comes from women.

I want them to charm and seduce and have fun with fashion”.

He cuts his clothes to emphasise womanly curves without

a straight line, a harsh angle or a square padded shoulder.

His love of flowers, full skirts and grand ‘fichu’ necklines,

spots and checks and vibrant colours are ever present.

Short, flirty skirts, romantic hearts and flowers

all suggest rampant femininity.

The new rounded tailoring brings in a bell-shaped skirt,

a scooped bodice, puffed sleeves and even puffier skirts.

The silhouette is very short, youthful, exciting and sassy,

but without a trace of vulgarity.

Lacroix re-invented the trapeze line and the bubble skirts

Saint Laurent had pioneered in the fifties.

He gives full rein to the dying intricacies of beading,

embroidery, and all manner of fancy work.

Using the most extravagant of materials

he piles effect upon effect, with no heed to caution.

He has regenerated interest in the tiny market of Parisian Couture.

Last year it was reckoned that couture customers worldwide

numbered only 2,000 women,

all rich enough to consider spending upwards of £5,000 on a frock.

Lacroix has expanded that market,

bringing in new customers with new money-

showbiz personalities such as Bette Midler, Madonna and Faye Dunaway.

Some people have accused him of making women look silly,

of being too frivolous in his attitude.

Just one example is Anthea Gerrie of The Daily Mail

who said of Lacroix,

“Hw has managed to make women look both ridiculous

and proud of it at the same time by persuading them to

don huge bows, funny hats, cute little ingenue puff sleeves,

and all manner of fancy dress in the name of fashion”.

Lacroix makes no excuses saying of his designs,

“Couture should be fun, foolish and almost unwearable.

I have encouraged the notion of dressing for fun and pleasure,

and perhaps THAT is the secret of my success.”

His ready-to-wear line must prove to the world that he,

if no one else, can translate his theatrical fantasies

into truly wearable clothes.

Panicked competitiveness has driven some of his rivals into

uncontrollable experiments involving clashing colours

and impossibly unwearable shapes.

Lacroix’s ready-to-wear is reminiscent of the 1960’s style A-line;

narrow shouldered, youthful clothes, psychedelically colourful.

His individual style has had enormous impact

on the way women dress, and the way which designers

on the way women dress,

and the way in which designers perceive women’s needs.

Glamour is pleasurable once more,

the colour and texture of clothes are appreciated.

An important addition to the world of fashion:

an important addition to Harrods.

PRICE GUIDE

Couture dressing doesn’t come cheap.

But forgo that summer holiday,

and you too could wear Lacroix!

1. Spotted suit with bow £2,060

2. Shocking pink dress with black bows £1,810

3. Checked and striped ‘heart’ dress £3,000

4. Bright white silk dress £1,700

5. Pink rose design dress £3,130

6. Black lace and hot yellow silk dress £1,950

AVAILABLE HERE

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VINTAGE 1988 “Lacroix Women’s COUTURE FASHION” LONDON HARRODS Article Print Ad

VINTAGE APRIL 1988

LACROIX WOMEN’S COUTURE FASHION”

COLLECTABLES | ADVERTISING | FASHION |

COUTURE | LONDON | PARIS | SOCIETY |

LIFESTYLE | SHOPPING | DESIGNER |

LUXURY

British & Far East Traders Lifestyle & Shopping Blog

Table of Contents

VINTAGE 1988 “Lacroix Women’s COUTURE FASHION” LONDON HARRODS Article Print Ad

VINTAGE APRIL 1988

LACROIX WOMEN’S COUTURE FASHION”

COLLECTABLES | ADVERTISING | FASHION |

COUTURE | LONDON | PARIS | SOCIETY |

LIFESTYLE | SHOPPING | DESIGNER |

LUXURY

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