VINTAGE 1988 “Lacroix Women’s COUTURE FASHION” LONDON HARRODS Article Print Ad
VINTAGE APRIL 1988
LACROIX WOMEN’S COUTURE FASHION”
COLLECTABLES | ADVERTISING | FASHION |
COUTURE | LONDON | PARIS | SOCIETY |
LIFESTYLE | SHOPPING | DESIGNER |
59 cm X 37 cm
BRAND / BUSINESS / ADVERTISER:
PUBLICATION / PUBLISHER:
THE HOUSE JOURNAL OF HARRODS
ISSUE 11 APRIL 1988
TEXTS / NOTES:
2 PAGES FULL SPREAD ADVERTISING ARTICLE
Oo la la – Lacroix!
Taking a look at the world of fashion
and demonstrating why women are dotty
The hottest news in Paris fashion
since Yves Saint Laurent
“Lacroix is the one person of the moment
whom retailers round the world want”,
saysClare Stubbs, Director of Fashion.
Harrods is one of 130 stores worldwide chosen to sell
the first ready-to-wear collection next autumn,
by 37 year oldFrench couturier Christian Lacroix,
the biggest news in Paris fashion since the emergence of
Yves Saint Laurent 30 years ago.
Clare Stubbs describes his work as“very theatrical, exotic and influential”.
Lacroix claims,“My inspiration comes from women.
I want them to charm and seduce and have fun with fashion”.
He cuts his clothes to emphasise womanly curves without
a straight line, a harsh angle or a square padded shoulder.
His love of flowers, full skirts and grand ‘fichu’ necklines,
spots and checks and vibrant colours are ever present.
Short, flirty skirts, romantic hearts and flowers
all suggest rampant femininity.
The new rounded tailoring brings in a bell-shaped skirt,
a scooped bodice, puffed sleeves and even puffier skirts.
The silhouette is very short, youthful, exciting and sassy,
but without a trace of vulgarity.
Lacroix re-invented the trapeze line and the bubble skirts
Saint Laurent had pioneered in the fifties.
He gives full rein to the dying intricacies of beading,
embroidery, and all manner of fancy work.
Using the most extravagant of materials
he piles effect upon effect, with no heed to caution.
He has regenerated interest in the tiny market of Parisian Couture.
Last year it was reckoned that couture customers worldwide
numbered only 2,000 women,
all rich enough to consider spending upwards of £5,000 on a frock.
Lacroix has expanded that market,
bringing in new customers with new money-
showbiz personalities such as Bette Midler, Madonna and Faye Dunaway.
Some people have accused him of making women look silly,
of being too frivolous in his attitude.
Just one example is Anthea Gerrie of The Daily Mail
who said of Lacroix,
“Hw has managed to make women look both ridiculous
and proud of it at the same time by persuading them to
don huge bows, funny hats, cute little ingenue puff sleeves,
and all manner of fancy dress in the name of fashion”.
Lacroix makes no excuses saying of his designs,
“Couture should be fun, foolish and almost unwearable.
I have encouraged the notion of dressing for fun and pleasure,
and perhaps THAT is the secret of my success.”
His ready-to-wear line must prove to the world that he,
if no one else, can translate his theatrical fantasies
into truly wearable clothes.
Panicked competitiveness has driven some of his rivals into
uncontrollable experiments involving clashing colours
and impossibly unwearable shapes.
Lacroix’s ready-to-wear is reminiscent of the 1960’s style A-line;
narrow shouldered, youthful clothes, psychedelically colourful.
His individual style has had enormous impact
on the way women dress, and the way which designers
on the way women dress,
and the way in which designers perceive women’s needs.
Glamour is pleasurable once more,
the colour and texture of clothes are appreciated.
An important addition to the world of fashion:
an important addition to Harrods.
Couture dressing doesn’t come cheap.
But forgo that summer holiday,
and you too could wear Lacroix!
1. Spotted suit with bow £2,060
2. Shocking pink dress with black bows £1,810
3. Checked and striped ‘heart’ dress £3,000
4. Bright white silk dress £1,700
5. Pink rose design dress £3,130
6. Black lace and hot yellow silk dress £1,950